Our Editorial Team

Our Editorial Team

Proformative connects the world’s corporate finance leaders with insights and answers to the tough financial and strategic challenges they face every day. Through Proformative, CFOs, controllers, financial analysts, auditors, treasury and accounting executives get real-time, actionable information on topics related to regulations, risk management, M&A, operations, tech risk, security and more.

As the largest and fastest growing online resource of its kind, we take pride in our editorial standards of excellence. Our writers, editors and content-developers are seasoned subject matter experts committed to delivering timely and relevant content to help our members make better business decisions to drive efficiencies, top line growth and career success.

Join our editorial team! If you are interested in writing for Proformative, we’d like to hear from you. Please send an email to info@proformative.com.

Editorial Team

Jennifer Bryant Robbins Contributor

Jennifer Bryant Robbins is a professional writer and editor whose mission is to help small businesses and individuals thrive in their industries. Here at Proformative she manages user generated content like blogs and questions, editing as needed to ensure quality content and tagging them for maximum exposure.

Jennifer holds a bachelor’s degree in accounting and put the degree to good use during her time with a national public accounting firm where she worked in both the tax and audit departments. She also spent time in the accounting department of a large regional bank. That accounting experience, paired with her experience as a professional writer and editor, has made her a true asset to her clients.

Whether it is writing compelling content for a small retail business, crafting the perfect resume for a client applying for his dream job, or even editing a dissertation for a graduate student, she uses her experience in both the creative and professional worlds to the greatest advantage. You can find Jennifer at www.jbryantcreative.com.

Karlo Bustos Content Advisor

Karlo Bustos is a content advisor for Proformative, Inc and is the CEO of KB Resources Group, a multi-faceted company that helps organizations plan and execute their strategic objectives. Previously, Bustos was director of financial analysis and researching roles at and benchmarking for CFO Publishing. He was responsible for introducing and creating all of CFO’s new and upcoming benchmarks and data products, and led the development of CFO’s Audit Fee Report, Credit Risk Scorecard, Midcap 1500 Industry Benchmarks and a host of other data-centric analyses and reports for CFO’s readership.

Prior to joining CFO, Bustos was the head of research and analysis for REL, a division of The Hackett Group, leading research and analysis initiatives around working capital, cash management and corporate strategy, Newell Rubbermaid, MedAssets and Thomson Financial.

Bustos is a proven strategy and finance professional with diverse industry knowledge in sales prospecting advisory, financial analysis, and market/competitive analysis. His financial analysis and global commentary around cash flow, finance, and macro business trends have been published in CFO Magazine, CFO Europe, CFO Asia, Wall Street Journal, Financial week, Business week, AP, Reuters, and Dow Jones.

Sarah Johnson Editor and Content Development

Sarah Johnson provides editorial and content development for Proformative. She is an experienced writer and editor who specializes in helping website managers meet the content needs of their audiences, from including senior executives and small business owners to consumers. In particular, she has a knack for distilling complex topics into compelling and useful articles to help businesspeople stay on top of the latest corporate trends, improve their organizations, and advance their careers.

Johnson previously worked for CFO Publishing, where she wrote about corporate finance issues in feature articles, news stories and blog posts. While there, she interviewed dozens of CFOs about their challenges in navigating their corporate strategies, complying with constantly changing rules and regulations, and managing emerging risks. Johnson also served as managing editor at custom publisher The Pohly Co. and a reporter for three newspapers in southeastern Massachusetts. She began her career covering the C-suite, as a copyeditor for CIO and CSO magazines. She can be found on Twitter @SJ_Biz.

John Kogan Editor, CFO, CEO, Proformative

John Kogan brings nearly 25 years of leadership experience, including four CFO positions, to his role as CEO/CFO of Proformative, Inc.

Prior to co-founding Proformative in 2009, John held CFO, COO and other finance leadership roles at several leading companies, including Cardinal Health, AlliedSignal and Cisco Systems. In addition to running accounting, finance and treasury departments, Kogan has also led corporate legal, HR, recruiting, IT, facilities and customer service operations.

Kogan has raised well over $100M in equity capital and debt, and has played central roles in numerous buy and sell-side transactions for both public and private companies. His market experience includes domestic and international, public and private companies in the hardware, software, service and process industries. He has also founded, invested in and been a board member or advisor of a number of companies.

Kogan holds an MBA from the Fuqua School of Business at Duke University and a B.A. in Economics from Connecticut College.

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