An Audience of Buyers and Influencers

Proformative audience reach

Proformative is the largest and fastest-growing online community and resource for CFOs and senior level corporate finance, accounting, treasury and related leaders. In Proformative they find a trusted platform on which to quickly and easily solve pressing business challenges and find peer-based insights.

About Our Audience

Top  10 Industries Represented

  1. Professional, Scientific & Technical Services
  2. Manufacturing
  3. Energy & Utilities
  4. Finance & Insurance
  5. Other Services
  6. Health Care & Social Assistance
  7. Administrative & Support and Waste Management & Remediation Services
  8. Information
  9. Educational Services
  10. Accommodation & Food Services


With more than 100% year-over-year growth, is the largest and fastest growing peer-driven web site of its kind. receives over 250,000 monthly unique visitors and serves a senior-level, engaged audience of information seekers. Nearly one-third of our members visit at least once a week. On average, those visitors spend seven minutes per visit, and more than half have taken action on the site—whether they download, enroll, ask, share, review or post.

Proformative Home Page

*Unless otherwise noted, all data is sourced to Proformative, Inc. internal data and Google Analytics.